Horizon Organic Milk and Silk Soymilk Settlement
The settlement covers purchases of Silk Soymilk and Horizon Organic Milk that contain evaporated cane juice purchased between 1/1/2005 and 4/19/2013. This includes the following products:
The settlement fund pays according to two schedules depending on whether you have a proof of purchase:
|Proof of Purchase:||
NOT required, however claims not accompanied by a proof of purchase receive a smaller payout that claims accompanied with proof of purchase.
|Claim Form:||Horizon Milk and Silk Soymilk Claim Form|
|Case Name:||Brenda Singer v. WWF Operating Company, Case No. 1:13-CV-21232-UU (Southern District of Florida)|
The plaintiffs alleged that that the makers of Horizon and Silk misleadingly labelled their products as containing evaporated cane juice. While the term evaporated cane juice may evoke images of a natural unrefined product, a juice of some sort, it is in fact sugar.
We love the marketing creativity, that the company used here. Realizing consumers don’t like sugar listed in the ingredients, but don’t like products without lots of said sugar, they were a little creative and came up with a win-win solution.
This is just the start of a revolution in food labeling. Imagine chips lightly flavored with organic evaporated sea water – practically a health food.
|Settlement Website:||Horizon Organic Milk & Silk Soymilk Settlement|
|Claim Form Deadline:||October 26, 2013|
|Claims Administrator:||JSettlement Administrator,|
CPT Group, Inc.,
Irvine, CA 92606