New Balance Toning Shoes Settlement

Class Eligibility: The settlement covers New Balance Toning Shoes purchased between January 1, 2010, and August 29, 2012. The models names inlcude:
  • Rock&Tone
  • TrueBalance
  • Aravon Ria
  • Aravon Riley
  • Aravon Quinn
Estimated Amount: $100 per pair of shoes purchased. Payouts may be reduced if the $2.3 million claim pool is oversubscribed.
Proof of Purchase: NOT required for claims for claims that are not more than $200.
May be required for claims over $200.
Claim Form: New Balance Toning Online Claim Form
Case Name: Kimerly Carey, et al. v. New Balance Athletic Shoes Inc. Case Number 11-cv-10001-LTS (D. Mass.)
Case Summary: The plaintiffs sued New Balance claiming the marketing of the New Balance Toning Shoes misrepresented the benefits of toning shoes (i.e. New Balance claimed there was some benefit, when there was none). New Balance stands by their products. The court did not decide the case, because the parties settled. We think it is pretty funny that New Balance chased after Skechers to capitalize on the toning shoes fad, only to follow them face first into a lawsuit.
Settlement Pool: $2,300,000
Settlement Website:
Claims Administrator: New Balance Settlement
c/o GCG
P.O. Box 9903
Dublin, OH 43017-5803

(866) 893-0232

6 Responses to New Balance Toning Shoes Settlement

  1. I feel that my claim may have been a waste of time. If I would have known I needed a receipt for a claim, I would have never purchased the shoes. Why would anyone keep the receipt for something they aren’t expecting to return after it’s been worn?

    ADMIN – Hi David,

    We feel the same way about receipts on most consumer purchases. Very few people keep receipts, and requiring them is unreasonable. Note that for the New Balance settlement you do not require a receipt for claims under $200.

  2. It seems as if we wait longer and longer to get a small payment, and the attorney’s get richer and richer, just saying! What can we do?

    ADMIN – Hi Will,

    Let me preface this by saying that many class action lawyers work very hard and take on a lot of risk to do work that greatly benefits the community. So, we want to reward them generously to create incentives to make sure this work keeps happening. When attorneys stop companies making misleading consumers, or hold them accountable for promises they make the world is better for it.

    But, there are also cases where the attorneys seem to act in ways that benefit them at the expense of the class they are supposed to be representing. That happens when class members are passive. If you feel like the attorneys representing the class are not adequately representing your needs, object to the settlement and write a letter to he court explaining what you thing is wrong. The court and attorneys get very few class members actively participating and any rational and fact-based objections are taken very seriously.

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