Class Eligibility

The settlement includes all persons identified in ANN’s business records as of July 25, 2017, who, from May 5, 2012 to May 4, 2016, purchased one or more items from ANN’s Ann Taylor Factory or LOFT Outlet stores offered at a discount from a regular or original price (“Settlement Class Members”).

Estimated Amount

$5.00 cash or $12 voucher

The amounts may change based on the number of qualified class members submitting claims

Proof of Purchase


Case Name

Morrow v. ANN Inc.,
Case No. 1:16-cv-03340-JPO
District Court for the Southern District of New York

Case Summary

This lawsuit is about an alleged deceptive pricing scheme at Ann Taylor Factory and LOFT Outlet stores. Plaintiffs allege in their complaint that ANN misled customers about the quality and price of its outlet store merchandise by leading them to believe outlet merchandise was once sold in its retail stores when it was actually manufactured for exclusive sale in outlet stores, and by advertising discounts based on fictitious original or regular prices. Plaintiffs’ lawsuit alleges that ANN violated various federal and state consumer protection and false advertising laws. ANN denies all of the allegations made in the Action and denies that anyone was harmed as a result of anything ANN did.

Settlement Pool





Morrow v. ANN Inc.
KCC LLC, Settlement Administrator
P.O. Box 404045
Louisville, KY 40233-4045

15 responses to “Ann Taylor Fake Discounts Class Action Settlement”

  1. Tina Carter says:

    Did not like the company

    ADMIN – Hi Tina,

    Sorry to hear that.

  2. Angela Prudhomme says:

    Didn’t like service

    ADMIN – Hi Angela,

    Don’t waste your time shopping in places where the service is bad. This settlement is not about merchandise satisfaction or service satisfaction. It is about truth in advertising as it relates to original price.

  3. Angela Prudhomme says:

    Wasn’t satisfied with merchandise

    ADMIN – Hi Angela,

    You should have returned it.

  4. Stone Luddite says:

    I was SHOCKED to discover Anne would do this to me. Did I mention I was shocked? That’s right. You betcha

    ADMIN – Hi Luddite,

    Horrific indeed. File your claim. I believe there is a paper option if you object to using a computer.

  5. Loretta Muessig says:

    I purchased items at an Ann Taylor Factory and Loft outlet Stores at the Premium Outlet Mall in Chesterfield,,MO.

    ADMIN – Hi Loretta,

    If your purchase was made during the qualified dates you are probably a class member.

  6. Laura says:

    Admin is replying to these posts super fun? You seem like you’re having fun. Sometimes I snicker when I read them

    ADMIN – Hi Laura,

    Sometimes. On occasion it can be a drag. I particularly love the ones asking me to add them to the settlement.

    • Bert says:

      Would you please add me to the settlement. Thanks.

      ADMIN – Hi Bert,

      I cannot. To be added to a settlement you must click on the link available to file a claim and complete the form.

  7. Joshua Hernandez-toranzo says:

    service was not good at all

  8. Diane Espericueta says:

    Was not helped, had a long wait, bought items I was looking for but not satisfied with it. Still have them

    ADMIN – Hi Diane,

    You do know that this settlement has nothing to do with customer satisfaction?

  9. Pat says:

    Truth in advertising builds customer loyalty. They had mine, until now.

  10. Darmica Janice Whetstone says:

    I just had an awful experience.

  11. Darmica Janice Whetstone says:

    I had an awful experience

  12. Mavis says:

    I never thought a store like this would be so un -trust worthy I know they are in business to make money but you do not have to lie to do so.

    ADMIN – Hi Mavis,

    Hopefully you filed a claim.

  13. Erik says:

    Why do some class actions sometimes disappear from your home page (This one being one example)?

    ADMIN – Hi Erik,

    If you can see it it has not disappeared.

    • Erik says:

      ADMIN, the link to this Class action (Ann Taylor Fake Discounts) is not shown on your home page. I just happened to previously have saved the direct link.
      I have seen this happen several times; a Class Action is gone from the home page (but can be viewed if I previously saved the direct link)

      ADMIN – Hi Erik,

      That is because we remove links when they expire. You can always do a direct search by typing class action rebates plus the name of the settlement.

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