Class Eligibility

Class Members of the Pure Via Sweetener class action settlement include all natural persons who purchased (for household use or personal consumption) Pure Via products in the United States between Jan. 1, 2008 and Oct. 6, 2014.

Eligible Pure Via products include any Pure Via sweetener in a packet, spoonable jar, liquid, and baking blend forms of any size or quantity.

Estimated Amount

Up to $30

Proof of Purchase

Not Required

Case Name

Aguiar v. Merisant Company and Whole Earth Sweetener Company LLC,
Case No. 2:14-cv-00670
District Court for the Central District of California

Case Summary

According to the plaintiffs Pure Via Sweetener manufacturer Whole Earth Sweetener Company LLC and Merisant Company misled consumers in their marketing and labeling of Pure Via by including statements indicating that the product was “all natural” when in fact it contained numerous highly processed ingredients. Whole earth Sweetener Company LLC and Merisant Company deny the allegations and stand by their marketing practices and labeling; but have agreed to settle to avoid the uncertainty and costs associated with litigation

Settlement Pool





Pure Via Settlement Administrator
c/o Dahl Administration
P.O. Box 3614
Minneapolis, MN 55403-9126

29 responses to “Pure Via Sweetener Class Action Settlement”

  1. Ryan says:

    not all natural

  2. Claris Vaughn says:

    Those filthy lying bastards. How dare they claim their product is all natural when some of the ingredients were processed. There’s a special place in hell for these two-faced motherfuckers.

  3. zandra johnson says:


  4. angela Dewar says:

    I thought this product was all natural. I have health issues and needed to change how i was eatting.

  5. Gerald Jr says:

    It’s a shame that companies a willing to claim whatever to jump on the all-natural bandwagon.

  6. Judy Cook says:

    sad ,I have diabetic nerve pain,thought I was using an all natural product!

  7. Catalina silva says:

    Using something is not natural???

  8. Catalina silva says:

    Sad. Was thinking I’m taking something. Healthy

  9. lawana wilson says:

    probably won’t buy anymore products looking for safer all-natural foods

  10. melissa bates says:

    not all natural looking for safer foods wont buy no more

  11. Lamonte Bulluck says:

    sad we want too use things that are all natural

  12. Barbara Bowman says:

    I had to change my eating habits due to health I read this product was all natural was mis lead about what I was buying

  13. Monica Nicotra says:

    not all natural sad

  14. Nancy Baker says:

    Had to change my eating habits due to health issues. Pure Via not natural as thought.

  15. kimberly graber says:

    So much for trying to diet and clean my body the natural way, Its so upsetting that these companies false advertise their products and get away with it. I really bought a lot of this thinking it was natural. I feel very much cheated and lied too.

  16. Bobbie Miller says:

    It is so sad that the company tried to mislead us as innocent consumers.



  18. Spencer G Hedrick says:

    Not at all natural! Did not help me at all, in fact it was harmful.

  19. Florence Lutz says:

    I purchased this because it said it was all natural but that is a lie. They are no different than all the rest.

  20. Andrew Ferrell says:

    put this into my tea or coffee for a while, guess that was pointless.

  21. Ronald Ross says:

    This is just another wolf in sheeps clothing! No wonder why I have felt so sluggish; thought I was getting one thing; got another. Shame on you people.

  22. Peter Pouch says:

    These people are bad people for selling people processed sweetener and swindling people with their people fooling marketing claims that fooled a lot of people including this person.

  23. Mike says:

    Already receive 150,000 claims equals .50 cents per person. Good job everyone for telling everyone know we all get nothing.

  24. Stephanie Smith says:

    I am beginning to wonder if anything is all natural. Constantly being “fooled” by all companies that just lie!

  25. Hassen says:

    Your company credibility is ruined, does it make you happy to fool a loyal customer to gain profit.

  26. Allen Payne says:

    Not natural at all

  27. Ron says:

    Check received.

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